What's Your WHY?

People don’t buy what you do, they buy why you do it. Great message from Simon Sineks Tedx talk ‘Start with why’.

Although he is essentially addressing this at an organisational level, it resonates clearly with the individual. Are you clear about why you do what you do? And the answer being not just to get a salary - that’s an end result. But why do you get up in the morning? What drives you? What motivates you?

I work with some of my clients to help them define exactly that. Sometimes we don’t give ourselves the space in our daily lives to consider it. Sometimes it’s easier to bury our heads in the sand so we don’t have to face the reality of knowing we’re not inspired by what we do. Sometimes we need to be reminded that we should take a leap of faith and get started with that idea that’s been niggling away in the back of our head for years…..

Just some food for thought.