The Story Behind The Work
Some patterns can't be thought away. They have to be released.
I'm Helena Day — a subconscious mastery coach. For over a decade I've worked with founders, executives and senior leaders who've done the work — the coaching, the courses, the reading — and still keep meeting the same thing in their way.
That thing rarely lives where they've been looking. It sits underneath the thinking mind — in the subconscious: the beliefs, the stories, the nervous-system patterning laid down before they had words for any of it.
That's where my work goes.
So What’s My Story?
From the outside, my life looked right. A corporate career, a home, an engagement. From the inside, something was restless — a sense that I was living a smaller version of what was possible, without being able to say why.
I did what driven people do. I worked harder. Then I travelled — remote corners of the world, one country after another — looking for whatever it was. And somewhere along the way I understood that what I was looking for wasn't out there. The restlessness travelled with me.
So I turned inward, and became a little obsessed. While still in my corporate job, I trained in coaching, hypnotherapy, NLP, breathwork, somatics and embodiment, and studied the neuroscience underneath them all. I wanted to know why capable people repeat the same patterns even when they can see them clearly. Why insight alone changes so little.
Then I launched my coaching business — and over years of client work, the answer became impossible to miss. The patterns that hold us back don't live in the thinking mind. They live in the subconscious and the nervous system — in belief, in story, in the body. Formed in childhood, reinforced over decades, and quietly shaping our confidence, our success, and how much space we allow ourselves to take up.
Which is why real transformation was never going to come from pushing harder. It comes from rewiring those patterns at the root.
For me, that meant dismantling the high-achiever identity I'd built my worth around. Seeing the self-doubt underneath the overthinking and the perfectionism. Working through the fear of being visible, the scarcity in my money stories, the old belief that I had to prove my worth through what I achieved.
It also meant redefining what was possible: building a thriving business while being a fully present mother to my two children.
With every layer, something shifted. My confidence deepened. My business expanded. I moved through life with more ease and more presence.
And then I watched the same thing happen for my clients.
The Book
Everything this work has taught me is in my first book, Unbound: What's Really Holding You Back at the Edge of More — out August 2026.
It names the four patterns — I call them binds — that keep successful people operating below their potential, and shows how they release. Not through force or willpower, but by working with the body and the mind together, where the patterns actually live.
What to Expect When You Work With Me
I don’t do one-size-fits-all. Every session is tailored to you.
Depending on what you need, we might work with advanced hypnotherapy, activations, coaching, meditations, embodiment practices, nervous system regulation—or something completely different.
I don’t follow a rigid framework because true transformation doesn’t happen in a box. Instead, I bring in exactly what you need—so you can experience deep, lasting change.
My Credentials
● ICF Certification, Coach Masters Academy
● Professional Certified Coach (PCC) – ICF Certified
● Certified in Conversational Intelligence, Centre of Coaching Excellence WBECS
● Certified in Narrative Coaching, Centre of Coaching Excellence WBECS
● Certified in Rapid Transformational Therapy, The Marisa Peer School
● Power of Embodied Transformation, Strozzi Institute
Beyond The Work
I’m a mum to two incredible kids who challenge me to grow, stretch, and evolve every single day. I know the dance between ambition and presence—the deep pull to be here, fully, while also building something meaningful. It’s a constant edge to navigate, and I get it.
My husband and I have been together for decades, not just coexisting but co-creating a life where we both thrive. We've chosen Bali as our home (for now) — a place where adventure, presence, and deep transformation come together in the most unexpected ways.
I don't just teach this work. It's how I live — imperfectly, and in practice, every day.
And Here’s What I Don’t Usually Share…
Before any of this, life took me to some unlikely places. I have:
● Trained with the army.
● Walked pumas in the Bolivian jungles.
● Led a medical expedition to Haiti.
● Worked with street children in Guatemala.
● Hitchhiked across Eastern Europe.
● Shifted careers.
● Built two businesses.
● Become a mother - twice. Opened my home to nine (yes, nine) pets
Every experience shaped me.
Every challenge expanded me.
And that's what I bring to my work.
The Invisible Ceiling Quiz
You're capable. You've done the work. And there's still something — a pace you can't slow, a visibility you keep declining, a pattern in how you lead, parent, or relate — that hasn't moved despite everything you've tried.
The Invisible Ceiling Quiz identifies which of four patterns is most active in you right now, where it's likely showing up in your life, and what it tends to cost.
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